by beheerder
The theme of the 35th IAF World Fashion Convention is: ‘Let’s Grow Together for a More Prosperous and Sustainable Future’. This theme focusses on apparel industry growth in a collaborative mode with a clear and systemic vision on sustainability. Brands and retailers compete with each other by having constructed together with their suppliers the best supply chains. New technology is changing the industry, but often it only works if several players in the supply chain are collaborating to implement the technology. In this Convention, brands, retailers and manufacturers from the fashion industry are gathering in one of the world’s main apparel manufacturing countries, Pakistan, to discuss in detail how we can all collaborate to build the most competitive and sustainable supply chains. Overall, the Convention key words are: Collaboration, Growth, Future, Innovation and Sustainability.

Key message

This convention is a unique fashion industry event bringing the topics that matter and the speakers that count together with both sizeable parts of the Pakistani apparel industry and influential industry representatives from all over the world.


The IAF Convention caters to apparel industry leaders from across the supply chain, from all continents. This convention is a unique opportunity to gain the insights necessary to understand where our industry is heading. Top speakers from across the globe cover the width of the supply chain, from raw materials to apparel sourcing and from production to retail trends. On top of that, the convention provides an excellent opportunity to meet the global industry in one location in a few days time.

The Convention’s Thematic Objectives in Detail

1. The Future of Apparel: The conference program will offer a peek into the future of textiles and apparel along Industry 4.0 trends. They should be able to deliberate about the possible changes in materials, processes, consumer-behavior and lifestyle changes that would determine the future course for this global industry. New business models, new material uses and functionalities and new technologies on the workfloor and integrating the workfloor to the rest of the supply chain will be dealt with by our speakers. We will also discuss the future of work itself, with deep insights offered into the effect of robotization on the role of labour by the ILO.

2. The Market Place: Speakers will discuss market place changes and emergence of new trade channels. What would be new trends that would re-shape business to business dealings and business to consumer dealings?

3. Sustainability and Responsible Business Conduct: People often remark that IAF Conventions do not have keynote speakers or panels dedicated exclusively to the theme of sustainability anymore. This is true, but it is a conscious choice and it does not mean that we don’t deem the topic to be important. On the contrary, but we also believe that sustainability is only relevant when it is integrated in the core of the business. So, dispersed over several presentations, speakers will talk about circular textiles, new and more sustainable business models, legislative solutions and the real buyer – supplier collaboration that actually enables supply chains to make sustainable decisions that make economic sense.

4. The Legislative Context: The apparel industry, having such a profound impact on societies across the world, is heavily regulated. This has diverse impacts on our industry, ranging from catastrophic to very supportive. But it is important for the industry to understand the legislative trends and to understand how to deal with existing and upcoming legislation and where possible to influence it, including trade policy, investment policies and increasingly policies protecting workers, consumer and the natural environment.
5. Networking: The delegates coming from all over the world must interact and share their experiences. The networking would further strengthen the global collaborative operations. The delegates should be able to understand textile and apparel ecosystem in Pakistan. This understanding of the local context would enable the Pakistani industry to integrate with global value chains in a frictionless manner.